CARRERA SMART GLASSES ARE ON SALE ONLINE ON AMAZON

Safilo Group is one of the key players in the eyewear industry in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. Amazon earlier announced the launch of its new Carrera smart glasses with Alexa, which will bring Safilo Lowe’s Italian design and Alexa technology merge into two iconic frames.

The new Carrera smart glasses feature open-ear audio technology that transmits sound directly to your ears without coverings while minimizing the sounds of those around you. When fully charged, customers can get up to 6 hours of continuous media playback or continuous talk time.

Alexa Sprint

Alexa Sprint

Alexa Cruiser

Do more without taking out your phone: Carrera smart glasses with Alexa are designed to help you manage everything in style and without interruption. Ask Alexa to play the perfect playlist on the go. Don’t stop and look at your phone while you’re on the phone. Hear the barista shout out your coffee order without having to pause your Audible. Even check to see if you’ve locked your front door from thousands of miles away—and look good while doing it.

“Safilo has always looked to the future in innovative ways, which is why we are very proud to partner with Amazon on this innovative project, offering our Italian design and unique style of Carrera eyewear,” said Angelo Trocchia, CEO of Safilo Group. “Additionally, we are proud to combine our well-established traditional wholesale distribution model, which includes eye care retailers, chain stores, department stores, specialty retailers and boutiques, with Amazon’s incredible online distribution.”

Jean Wang, Director of Smart Glasses at Amazon, said: “Safilo brings expertise in the eyewear industry, and Carrera’s iconic frame design is a natural fit for smart glasses and builds on our vision for Alexa and ambient intelligence. With the new Carrera smart glasses, we Providing customers with more choices in fashionable smart glasses.”

Personalized Music: Listen to all your favorite music from your preferred music provider with just a double click of a button. Want more? Press again to quickly browse the selected personalized playlist.

Smart wear is the future of eyewear: Carrera’s bold attitude has pioneered iconic designs since its launch in 1956. It is in this spirit that we enter a new era of smart glasses. In this era, Carrera’s bold styling is combined with Alexa’s innovative and intelligent spirit. Uncover your potential and enrich your life’s possibilities with Alexa’s Carrera smart glasses.

About CARERA

Synonymous with bold design and technical excellence, Carrera has been a personality brand since 1956 for those who play by their own rules, constantly challenge themselves and proudly stand out.

About Safilo Group

Founded in 1934 in the Veneto region of Italy, the Safilo Group is one of the key players in the eyewear industry in the design, manufacture and distribution of prescription frames, sunglasses, outdoor glasses, goggles and helmets. The group designs and manufactures its collections by fusing style, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Sephiro’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios in Padua, Milan, New York, Hong Kong and Portland, to company-owned production facilities and a network of qualified manufacturing partners, Sefiro Group ensures that every product Offers a perfect fit and meets the highest quality standards. Safilo has approximately 100,000 selected points of sale worldwide, an extensive network of wholly-owned subsidiaries in 40 countries, and more than 50 partners in 70 countries. Its mature traditional wholesale distribution model includes eye care retailers, Chain stores, department stores, specialty retailers, boutiques, duty-free shops and sporting goods stores, in line with the Group’s development strategy, are supplemented by direct-to-consumer and Internet pure-player sales platforms.