ClearVision Optical has launched a new brand, Uncommon, for men who are confident in their purposeful approach to fashion. The affordable collection offers innovative designs, exceptional attention to detail, and premium materials such as premium acetate, titanium, beta-titanium, and stainless steel.
Uncommon is a choice for men who choose the timeless over the temporary, the authentic over the generic, and thoughtfully curate every aspect of their lives. These men intentionally curate pieces in their wardrobes and accessories and express themselves in an understated yet unique way.
“Our new collection fills a critical gap in the market by catering to men ages 35 to 55 and older who seek a fashion-forward eyewear alternative to the athleisure trend,” said David Friedfeld, co-owner and president of ClearVision Optical. “We designed this collection for men who appreciate detailed craftsmanship and are not influenced by brand names, but by details and personality. We surveyed hundreds of eye care professionals and found that they crave larger frame sizes, premium materials, and attainable prices. All of this has been thoughtfully incorporated into this collection. When a man picks up our frames, he will immediately notice the superior finish, unique colors, and distinct personality that make these frames truly extraordinary.”
From the way neutral colors are made rich and vibrant with premium acetate to the unique design of the hinges—some of which were designed specifically for this collection—Uncommon takes a purposeful approach to subtle details that make the brand truly one-of-a-kind.
Even as the shapes range from thicker modern sleek styles to vintage-inspired fronts, the designs are unified in the way elements are expertly incorporated. Double-line accents, exclusive hinges, engraved Windsor rims, wood grain patterns—all of these features and more embody the collection’s thoughtful design. One detail that’s present on every frame: a hint of textured olive drab on the inside of the temples.
ClearVision surveyed eye care professionals to better understand how men shop for eyewear and ensure the company could meet the needs of ECPs and their patients with the Uncommon collection. The data conveyed a strong message: Men want comfortable eyewear, but they have a hard time finding it. Nearly half of respondents said larger sizes were the top need for men’s eyewear. Additionally, comfort and fit were rated as the top two factors influencing men’s purchasing decisions.
In addition to the usual XL sizes across the ClearVision brand portfolio, Uncommon offers an expanded XL selection with eye sizes up to size 62 and temple lengths up to 160mm. This expanded range ensures that, for every man who wants to stand out, size is not a barrier.
The Uncommon collection features three design stories—Vintage, Classic and Fashion—and an expanded size range of XL frames up to size 62 that draw on classic and fashion design languages. Across all stories, the eyewear includes discoverable details, innovative components and premium materials for a unique look and feel.
This fashion-forward story showcases bold designs and rich colors complemented by premium materials with subtle textures; gradient, flared, and clear colors; and stylish eye shapes. Heavy temples and a sleek front showcase details like metal accents and woodgrain carvings.
Mykel
This frame features a square eyebrow construction and adjustable nose pads, combined with a titanium edge wire and a B titanium nose bridge. It includes unique touches like split two-tone acetate temples, three-dimensional metal accents, and spring hinges. The piece is available in Black Laminate Gold and Brown Tortoise Laminate Black.
Koby
This piece features an XL fit and a sleek deep square eye shape made from premium acetate. The sleek front is complemented by an unusual 3D printed wood pattern and a custom split hinge. The style is available in Brown Flared Black and Black Tortoise Grey.
Freddie
The frame features an acetate square combination design with flexible stainless steel, a low-profile unique threadless metal opening temple, and a flexible hinge feature. The frame is available in Brown Corner Laminate and Blue Corner Laminate.
Easton
The frames, available in XL sizes, feature an acetate square eye shape with a keyhole bridge and adjustable nose pads. Additional features include a metal end piece with an exclusive split hinge and a decorative clear wire-core acetate temple design.
About Uncommon
Uncommon is eyewear for the stylish man who appreciates thoughtful details and premium materials. It features three design stories and an expanded XL size range to create an attainable, comprehensive collection that bridges the gap between athleisure and luxury fashion. The brand emphasizes innovative components such as threadless hinges and custom split hinges, ensuring each frame has a unique and sophisticated look. Designed for men ages 35 to 55 and older, Uncommon offers timeless, past-inspired designs with modern functionality. The collection includes 36 styles and 72 SKUs.
See these and the entire ClearVision eyewear collection at Vision Expo West in booth P19057 at the Las Vegas Sands Convention Center; September 18-21, 2024.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunglass for many of today’s top brands. ClearVision is a privately held company headquartered in Haupt, NY, and has been recognized as a Best Company to Work For in New York for nine years. ClearVision’s collections are distributed throughout North America and in 20 countries around the world. Licensed and proprietary brands include Revo, ILLA, Demi+Dash, Adira, BCGBGMAXAZRIA, Steve Madden, IZOD, Ocean Pacific, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, and more. Visit cvoptical.com for more information.
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Post time: Jul-12-2024