Costa Sunglasses, the manufacturer of the first enhanced fully polarized glass sunglasses, celebrates its 40th anniversary with the launch of its most advanced frame to date, the King Tide. In nature, king tides require the perfect alignment of the Earth and moon to create unusually high tides, as well as once-in-a-lifetime water views and opportunities. Like its namesake brand, Costa’s King Tide is designed to give you the ultimate advantage on the water.
Leveraging the research and innovation of each of the previous frameworks, King Tide is designed for those who need performance above and below water. Available in two styles, the King Tide 6 is a mid-pack six-base frame for those who need performance in all their water activities. King Tide 8, an all-inclusive eight-bottom edition, is designed for elite anglers with the greatest demand for each fishing style. The technical benefits of both frames include detachable side guards for optimal use both above and below water, a shark-inspired breathable design for a near-impossible zero fog effect, top-of-the-line sweat management, and a non-slip hooded design that keeps the frame where you want it to be when the current is strong.
“King Tide is a historic launch moment for Costa and is the culmination of every innovation and lesson we have learned in our 40-year history,” said John Sanchez, vice president of Global product Strategy. . “The original mission of King Tide was to provide a technical sunglasses unmatched on the water. Five years ago, we began to face the internal challenge of studying shape, fit, aesthetics, and so on. Leveraging our research LABS, user insights, and our professional community – who challenged us to push our limits – we launched King Tide, opening the door to truly appreciating the benefits of super features. Our goal is to make the highest quality products, which is why King Tide is hand-assembled and manufactured in the United States, as we have done for the past four decades.”
King Tide is equipped with Costa’s cutting-edge Polarized 580® glass lens technology, providing superior clarity and color enhancement. These scratch-resistant lenses effectively reduce fog and blur while enhancing the base color for superior clarity. Made from Costa’s proprietary bioresin, King Tide is lightweight and maintains the durability required for any water adventure.
“The King Tide 6 is without a doubt the best sunglasses I’ve ever worn on the water,” says Costa Pro of Duane (Diego) Mellor. . “As a sea guide and angler, I rely on my eyes every day. These (sunglasses) can do everything I need, and at the highest level. Costa, excellent work in design and construction. They’ll be a big hit!”
“Costa was born on the water in 1983, and today, we’re still doing what we do best – protecting the waters we love, inspiring our communities, and making the best damn sunglasses,” said John Acosta. , Vice President, NA Marketing, Costa Sunglasses. “We are celebrating 40 years and witnessing some of the best moments of life on the water while looking forward to what comes next. The King Tide is the highlight of our anniversary year. This is the culmination of 40 years of product innovation and the first time we have launched six – and eight-base frameworks. Here’s to the next 40 years and doing what we love the most.”
Real estate listing hype, tide king divided into three waves of impact on the market. In gratitude for Costa’s brick-and-mortar creation, King Tide 6 and 8 are available at select VIP specialty retailers. Following the first wave, Costa launched a 40th anniversary limited edition Collector’s black gold photo frame and a never-before-seen 580G gold lens. Only 40 frames are available each.
About Costa Sunglasses
As the first manufacturer of enhanced fully polarized glass sunglasses lenses, Costa combines superior lens technology with unmatched fit and durability. Since 1983, Costa has been producing the highest quality, highest performance sunglasses and Prescription Sunglasses (Rx) for outdoor enthusiasts, and its portfolio now includes optical frames. Costa’s growing cult brand status is directly related to its purpose of providing high-quality products, and the company is committed to protecting the waters it calls home, with a focus on sustainability and conservation. From the use of sustainable and water-friendly materials to the Kick Plastic Initiative, #OneCoast efforts, and meaningful partnerships with mission-related organizations, Costa encourages people to do what they can to help protect the planet’s natural resources. Learn more on Costa’s website and join the conversation on Facebook, Instagram or @CostaSunglases on Twitter.
Post time: Jul-18-2023