Etnia Barcelona, an independent eyewear brand known for its commitment to art, quality and color, launches Moi Aussi by Etia Barcelona, a creative project driven by optician and art lover Andrea Zampol D’Ortia, which aims to become a global platform where artists from all over the world can express themselves and make their artistic careers known.
Since its creation more than 20 years ago, Etnia Barcelona has always had art in its DNA, considering it as a way to understand the world. This philosophy is reflected in all its activities and collaborations with artists. With Moi Aussi, the Barcelona eyewear brand combines art and optics through close collaboration with artists and highlights its theme “BEANARTIST”, which means “rebellion through art”.
In line with this philosophy and as a tribute to art and artists, the brand has gone a step further and acquired the Church of Della Bazia in Venice, a historical space completely rebuilt in the 13th century that will be renovated and furnished to become the Moi Aussi Creative Lab, a place of work and accommodation for 24 international artists who participate in the project every year. The lab will also be open to other established artists or art collectives who wish to exhibit their work in Venice.
Moi Aussi is more than a brand, it is an art project conceived as a creative movement that embraces artists from all over the world, transcending any cultural borders and ensuring that the true purpose of art triumphs over any cultural, religious or ethnic diversity. Cultural diversity represents the strength of the Moi Aussi art community, and its significance reflects both the desire of artists to be part of this community and the beginning of their journey, providing them with artistic support and global visibility.
This project aims to create an elegant, fresh, bold and young art world based on three fundamental pillars: art, emotion and contrast. Moi Aussi represents the artist’s manifesto, which in turn represents these three pillars and the declaration of intent of this art movement.
The Moi Aussi logo is based on the verticality of the architectural elements of the Abbazia della Misericordia: columns, pillars and stained glass windows. Therefore, the purest geometry matches the poetry behind the project. This approach symbolizes the unique and distinct personality of each artist, representing “MOI” as the soul of the artist and “AUSSI” as a sense of belonging to the art world, a balance between form and creative expression.
An Artistic Committee, composed of experts from different disciplines in the art world, will be in charge of selecting the artists who will participate in this experience every year.
Every month, the Creative Lab will host two of these artists, who will live together and create five works of art using a pair of eyeglass frames. These will become the canvas for each of them to create their own works of art with freedom and imagination.
Of these five works, one will stay in the Moi Aussi gallery, another will be exhibited at the Etnia Barcelona Museum, two will be exhibited in art museums around the world and the last will be sold through auction.
All proceeds will go towards the reinvestment and sustainability of Moi Aussi projects.
About Etnia Barcelona
Etnia Barcelona first emerged as an independent eyewear brand in 2001. All its collections are developed from start to finish by the brand’s own design team, which has full responsibility for the entire creative process. Above all, Etnia Barcelona uses color in every one of its designs, making it the company with the most color references in the entire eyewear industry. All its glasses are made with the highest quality natural materials, such as Mazzucchelli natural acetate and HD mineral lenses. Today, the company has a presence in more than 50 countries and more than 15,000 points of sale worldwide. It operates from its headquarters in Barcelona, with subsidiaries in Miami, Vancouver and Hong Kong, employing a multidisciplinary team of more than 650 people #BeAnarist is the slogan of Etnia Barcelona. It is a call to express yourself freely through design. Etnia Barcelona embraces color, art and culture, but above all, it is a name closely linked to the city in which it was born and thrives.
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Post time: Jul-26-2024