Etnia Barcelona launches its new UNDERWATER campaign, which transports us to a surreal and hypnotic universe, evoking the mystery of the deep sea. Once again, the Barcelona-based brand’s campaign was one of creativity, experimentation and attention to detail.
Deep in the unexplored ocean, where even sunlight dares not penetrate, lies an unknown realm. Etnia Barcelona seeks to unlock the mysteries of the deep sea through a creative and surreal journey of discovery. UNDERWATER recreates an underwater universe inhabited by mysterious creatures, where flora and fauna fascinate for their beauty and rich colors. Etheric forms replicating coral and other marine life merge and intertwine with the mysterious creatures that dwell in the depths. Their gentle undulating movements can be felt wrapped around bodies and faces, submerged in the silence of the ocean floor.
Furthermore, underwater is a universe created through artificial intelligence. However, this is a kind of artificial intelligence that takes us away from the image of cold robots and brings us closer to a world where technology and nature merge, creating a magical and harmonious environment that respects every detail. The new event at Etnia Barcelona invites us to explore the mysteries of the underwater world while reflecting on the coexistence of human creativity and artificial intelligence to create a surprising world.
Belice
Triton
Ampat
Sunhil
Necora
This surreal universe is also reflected in the design of the new collection. UNDERWATER includes 22 new models, 18 of which are prescription models, and 4 models of sunglasses, in various colors. Inspired by the underwater world, the collection combines translucent shades that evoke the reflection of light in the water, and solid colors inspired by underwater flora and fauna. In addition, the names of these glasses are related to marine images, such as Arrecife, Posidonia, Anemona or Coral.
About Etnia Barcelona
Etnia Barcelona was first born in 2001 as an independent eyewear brand. All its collections are developed from start to finish by the brand’s own design team, which has full responsibility for the entire creative process. Above all, Etnia Barcelona stands out for its use of color in each of its designs, making it the company that currently has the most color references in the entire eyewear industry. All of its eyewear is made from the highest quality natural materials, such as Mazzucchelli Natural Acetate and HD Mineral lenses. Today, the company has operations in more than 50 countries and has more than 15,000 points of sale worldwide. It operates from its headquarters in Barcelona with subsidiaries in Miami, Vancouver and Hong Kong, employing a multidisciplinary team of more than 650 people. BeAnartist is the slogan of FC Barcelona. It’s a call to express yourself freely through design. Etnia Barcelona embraces colour, art and culture, but above all it is a name closely linked to the city in which it was born and thrives. Barcelona represents a lifestyle open to the world rather than a matter of attitude.
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Post time: Feb-27-2024