AllSaints, a British brand known for its emphasis on individuality and authenticity, has teamed up with Mondottica Group to launch its first collection of sunglasses and optical frames. AllSaints remains a brand for the people, making responsible choices and crafting timeless designs that can be worn decade after decade.
Founded in 1994, AllSaints has grown into a global fashion phenomenon, known for its directional womenswear and menswear while retaining an indie rock ethos.
A catalyst for cool, this stunning new eyewear collection includes unisex sunglasses and optical styles in tortoiseshell and colorful acetate finishes. Each style is made from a more conscious acetate* and features UV 400 protective lenses in the sunglasses, including a durable and luxurious five-barrel hinge assembly engraved with the AllSaints logo.
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The optical collection includes details like custom branded hinges, stylish bevels and the finest metal details. Each eyewear style incorporates AllSaints’ DNA signatures, such as the hexagonal bolt-shaped studs on the temples and the hinged book that ends with the AllSaints name. The integrated end trim and fascia on the hinges feature the AllSaints logo in the brand’s classic distressed metal finish.
Tony Pessok, CEO of Mondottica, said: “We are extremely pleased that AllSaints is joining our portfolio of premium global brands. Developing and producing AllSaints’ first range of eyewear, while incorporating our commitment to sustainability, has created a compelling range of The style will resonate with AllSaints’ targeted consumers.”
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The range’s packaging has been carefully considered, using a recycled vegan leather fabric shell and 100% recycled polyester lens cloth.
About AllSaints
AllSaints was founded in 1994 by designer couple Stuart Trevor and Kait Bolangaro, who named the company after All Saints Road in Notting Hill, where they spent their time hunting for vintage clothes and listening to rock music – the essence of the brand’s ethos .
AllSaints has been owned by Lion Capital since 2011 and Peter Wood has been CEO since 2018 after working for the brand for more than 12 years. He continues to build on the global team of more than 2,000 employees in 27 countries. Taking business to new heights.
Today, AllSaints has approximately 250 global stores (including franchise partners and pop-ups), 360 digital operations, and more than 50 brand commercial partners reaching customers in more than 150 countries.
About MONDOTICA International Group
Monaco is a true citizen of the world. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Oyonax, Molinges, Tokyo, Barcelona, Delhi, Moscow, New York and Sydney, with distribution reaching every continent. Holds licenses for various lifestyle and fashion brands namely Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, Ted Baker (worldwide except the US and Canada range), United Colors of Benetton and Vivienne Westwood, ensuring that MONDOTICA is ideally positioned to satisfy a broad range of fashion consumers. As a participant in the United Nations Global Compact and the United Nations UK Global Compact Network, MON-DOTTICA is committed to aligning strategies and actions with universal principles such as human rights, labour, environment, anti-corruption and taking actions to promote sustainability and social goals.
About Acetate Renew
Eastman Acetate Renew incorporates a significant amount of certified recycled content from eyewear production waste, resulting in significant reductions in greenhouse gases compared to traditional manufacturing processes. Compared to conventional acetate, the acetate update has approximately 40% certified recycled content and 60% bio-based content, reducing greenhouse gas emissions and fossil fuel use.
Typically, 80% of the material used in the production of acetate frames is waste. Instead of ending up in landfills, waste materials are returned to Eastman and recycled into new materials, creating a circular production process. Unlike other sustainable alternatives, Acetate Renew is indistinguishable from classic Acetate, ensuring wearers have the high quality and premium style they’ve come to expect.
Post time: Nov-20-2023