Here at Movitra
Innovation and style come together
to create a compelling narrative
The Movitra brand is driven by a dual drive, on one hand the tradition of Italian craftsmanship, from which we learn expertise and respect for product manufacturing, and on the other hand, boundless curiosity, the typical creative mindset that drives the brand’s constant quest for innovation. With a commitment to excellence, we embark on a journey of discovery, constantly seeking new horizons and pushing the boundaries of eyewear.
MOVITRA will present its latest Made in Italy eyewear launches at SILMO in September 2024. This year, the co-founders’ ongoing focus on innovation and design excellence has inspired a new range of advanced solar and ophthalmic designs, where the highest quality titanium and its many outstanding performance qualities take center stage. The 11 new models are the result of a continuous quest for the perfect fusion of Italian craftsmanship and functional design, manufactured according to the highest quality standards, offering a uniquely comfortable experience in terms of comfort and fit.
Among the new launches, MOVITRA will present their new APEX Titanium collection, a new high-end collection featuring products made exclusively in titanium. The collection is characterised by a new, innovative product construction designed to provide an exceptionally comfortable fit, while a host of unique features have been developed for ultimate performance. Each frame also features some standout aesthetic details, such as the two-piece titanium nose bridge, which features a dual polished/brushed finish, a particularly interesting contrast that adds a real sense of sophistication.
The new Premium Titanium Limited Edition collection, consisting of two frames, is part of the brand’s major 2024 launch. The two frames, TN 01 B and TN 02 A, are inspired by two existing bestsellers in the collection, Bruno and Aldo, taking the technical features of the style to brilliant new heights. Specific parts of the style, including the bezel, monobloc frame and flex, are made entirely of CNC titanium and machined in three dimensions. The two frames feature a luxurious brushed finish, making their surfaces particularly unique and eye-catching.
For both models, the titanium bezel features a 4mm raised section, which acts as a kind of “buffer” when the glasses are closed, so that the temples fit perfectly over the raised section. Furthermore, the temples of each model have two parts, one in CNC-machined brushed titanium and the other in stainless steel. The two parts are joined together with state-of-the-art torx screws.
TN 01 B
This combination of high-precision surface finishes is reproduced on the two-part nose bridge of both models as well as on the whole with inserts on the hinges.
TN 02 A
“These new generation MOVITRA frames take our technical capabilities to new heights through a microscopic study of each element of the frame and its function. Together with the aesthetics and in particular details such as the contrast of surface finishes, these designs are a great expression of luxury and technical sophistication…” Giuseppe Pizzuto – Creative Director and Co-Founder
The two models are a limited production series (555 pieces each) and have the product serial number laser-engraved on the inside of the temple.
About MOVITRA
MOVITRA is a dualism between classic Italian manufacturing tradition and the innovation of the two MOVITRA founders. This dualism embodies all MOVITRA design characteristics. The result is a series with a strong personality. The design is a direct result of functionality and family.
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Post time: Aug-15-2024