This summer, NW77th is very excited to release three new eyewear models, bringing mitten, vest and Faceplant glasses to their family brand. Available in four colors each, the three glasses maintain the unique style of the NW77th, featuring several bold and bright hues and three newly designed color blends. As part of its portfolio and block steel range, this small version is hand-crafted using a mixture of surgical grade stainless steel and biodegradable cellulose acetate, which is tinted with rubber paint on the metal parts for a long-lasting finish (the same paint used by Audi and Volkswagen).
From the combination series, the mittens feature a rounded outline with an almost straightened top edge, designed with a subtle upward curve along the eyebrows. This thin metal frame is decorated with glossy, translucent acetic acid around the rim and temple tips, making the contemporary style of glasses for which the NW77th is well known.
In addition to a classic turtle, Glove glasses bring three new color blends to the NW77 brand: Confetti, Midnight Express, and Olive Black. The most playful of the new colors, confetti mixes light shades of pink, yellow and blue to design a solid bright yellow temple cue. Midnight Express is a more deserted style, featuring a grey-blue and black acetate mix with a slightly contrasting orange, complemented by black metal components and orange toes. The most timeless color blend, olive black combines a black metal frame with an unsaturated green acetate that contrasts sharply with a deep red split at the temple tips.
Also from the combined collection, Tanktop pairs a round surgical steel face with thin acetate temples to ensure a light and comfortable fit. The thin bezel is available in four colors: pink, gray, gold and light green, each with a delicate ribbon over the eyebrows. While crafted in pink and gray with opaque temples, the gold and water frame features crystal acetate to highlight the intricate pattern in the custom-designed wire core
About NW77
NW77th is an independent, family-owned brand of colorful handmade eyewear inspired by the high-energy lifestyle of young city dwellers. Headquartered in St. Louis, Missouri, NW77th is owned by the Erker family, a leader in the optical industry for 144 years with a commitment to beautiful, high-quality eyewear craftsmanship for five generations. At first, Erkers were known for making anything with a lens, before they narrowed their focus to glasses. The company is currently operated by the fifth generation Erkers, Jack III and Tony Erker.
Breaking design limits for 144 years
Every spring and fall, we create the latest eyewear collection for urban chic living. During the design process, we ask ourselves what this group of people will find interesting and interesting, think outside the box and bring something new to the table. Explore all the exciting things we’ve been doing here at NW77.
Post time: Sep-20-2023