News
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Longchamp Eyewear Unveils Campaign for Spring/Summer 2024
The Spring/Summer 2024 collection features strong shapes, dazzling colorations, and magnificent decorations that are suitable for the Longchamp woman’s trendy, modern, and cosmopolitan style. These features are evident in the sun and optical styles selected for the seasonal advertising cam...Read more -
Jacques Marie Mage Launches: EUPHORIA III
As an ode to the bold and sublime vision of 1970s sensibility, EUPHORLA returns with limited edition eyewear that marries the aesthetics and attitudes of the decade when free love and feminism became mainstream, feverishly rendering femininity all the way. Designed in Los Angeles and handcrafte...Read more -
2024 Spring and Summer Boss Eyewear Series
Safilo Group and BOSS jointly launch the 2024 spring and summer BOSS eyewear series. The empowering #BeYourOwnBOSS campaign champions a life of self-determination driven by confidence, style and forward-thinking vision. This season, self-determination takes center stage, emphasizing that the cho...Read more -
Mcallister 24 Spring And Summer Series Glasses
Altair’s spring/summer McAllister eyewear collection is designed to showcase your unique vision, blending sustainability, premium quality, and personality. Debuting six new optical styles, the collection continues to push boundaries with statement-making shapes and colors, unisex designs, ...Read more -
What You Need To Know About Interpupillary Distance!
How can a pair of glasses be called qualified? Not only must there be an accurate diopter, but it must also be processed according to the accurate interpupillary distance. If there is a significant error in the interpupillary distance, the wearer will feel uncomfortable even if the diopter is acc...Read more -
Cutler and Gross launch ‘Desert Playground’ Collection
British independent luxury eyewear brand Cutler and Gross launches its 2024 spring and summer series: Desert Playground. The collection pays homage to the sun-drenched Palm Springs era. An unparalleled collection of 8 styles – 7 eyeglasses and 5 sunglasses – interweaves classic and contem...Read more -
Calvin Klein Spring 2024 Collection
Calvin Klein Calvin Klein launches Spring 2024 eyewear campaign starring Emmy Award-nominated actress Camila Morrone. The event, shot by photographer Josh Olins , saw Camila effortlessly create a statement look in new sun and optical frames. In the campaign video, she explores New York City, the...Read more -
How To Clean And Care For Your Glasses?
Glasses are our “good partners” and need to be cleaned every day. When we go out every day, a lot of dust and dirt will accumulate on the lenses. If they are not cleaned in time, the light transmittance will decrease and the vision will become blurred. Over time, it can easily cause v...Read more -
Lafont & Pierre Frey-New Arrive
Maison Lafont is a renowned brand that celebrates the art of French craftsmanship and expertise. Recently, they have partnered with Maison Pierre Frey to create an exciting new collection that is a fusion of two iconic creative universes, each with unique areas of expertise. Drawing inspiratio...Read more -
Etnia Barcelona Organizes Water Activities
Etnia Barcelona launches its new UNDERWATER campaign, which transports us to a surreal and hypnotic universe, evoking the mystery of the deep sea. Once again, the Barcelona-based brand’s campaign was one of creativity, experimentation and attention to detail. Deep in the unexplored ocean, ...Read more -
Altair launches New Cole Haan SS/24 Series
Altair’s new Cole Haan eyewear collection, now available in six unisex optical styles, introduces sustainable materials and design details inspired by the brand’s leathers and footwear. Timeless styling and minimalist style combine with functional fashion, putting versatility and com...Read more -
How To Have A Pair Of Beautiful And Comfortable Glasses?
When the originally clear world becomes blurry, many people’s first reaction is to wear glasses. However, is this the right approach? Are there any special precautions when wearing glasses? “Actually, this idea simplifies eye problems. There are many reasons for blurred vision, not necessar...Read more -
Ultra Limited –Goes Ultra Fresh
The Italian brand Ultra Limited has recently launched four brand-new sunglasses at MIDO 2024. Renowned for its sophisticated and avant-garde designs, the brand takes pride in introducing the Lido, Pellestrina, Spargi, and Potenza models. As part of its groundbreaking evolution, Ultra Limited has...Read more -
eyeOs Eyewear Launches “Reserve” Collection To Celebrate 10th Anniversary
On the 10th anniversary of eyeOs glasses, a milestone that demonstrates a decade of unparalleled quality and innovation in premium reading eyewear, they announce the launch of their “Reserve Series.” This exclusive collection redefines luxury and craftsmanship in eyewear and embodies...Read more -
TVR®504X Classic JD 2024 Series
The colors of the TVR® 504X Classic JD 2024 Series have been carefully chosen to perfectly complement the titanium frame on the inside of the front glasses. Two exclusive colors have been created specifically for TVR®504X, adding unique color to the series. Introducing the new X-Series TVR® 504X...Read more -
Örgreen Optics to Launch New Optical Products in 2024
Örgreen Optics is gearing up for a winning start to 2024 at OPTI, where they will launch a new, captivating acetate range. The brand, known for its fusion of minimalist Danish design and unparalleled Japanese craftsmanship, will launch an eclectic collection of eyewear, including the “Halo...Read more