Bold, energetic and truly confident, Pure, Marchon’s own brand, proudly introduces a new brand direction with the launch of its latest collection, featuring sleek, mood-boosting optical styles that are sure to make a bold statement statement. Developed specifically for fashionistas and everyday influencers, Pure offers bright, fearless eyewear that makes a bold impact wherever you go.
For the new spring/summer campaign, imagery and creative assets showcase a sense of optimism and energy with vibrant colors and bold shapes that pay homage to the confident personality behind the collection. Available now, the product includes three new design stories, including nine new optical styles this season. Designed in acetate, the latest additions come in a wide and inclusive range of sizes and shapes, all featuring custom core designs and end piece details with rounded sideburn tips and finished in signature pops of color.
Gabriele Bonapara, chief brand officer of Marchon Eyewear, Inc., said: “We are excited to re-launch Pure eyewear and its new creative direction. There is definitely room in the market for expressive and inclusive eyewear, and we are delighted to be launching a brand like Pure’s The brand offers its customers this type of glasses.”
The Pure website, launching later this season, will showcase the brand’s latest collections, campaigns, inspiration and creative direction. A social media campaign will launch later in the fall.
About Marchon Optical Co., Ltd.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of eyeglasses and sunglasses. The company sells its products under well-known brands including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West , Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and Zeiss. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving more than 80,000 customers in more than 100 countries. Marchon Eyewear is a VSP Vision™ company focused on empowering human potential through vision and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives. Marchon is a member of VSP Vision, a nonprofit eye health company.
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Post time: May-06-2024