Serengeti is a well-respected American luxury eyewear brand that has redefined the sunglass market with its 3-in-1 lens technology. The brand is pleased to announce a partnership agreement with Lifestyle Design, which will see the design agency take the lead in designing a new eyewear collection.
This partnership deepens Serengeti’s strategic move from Lyon, France to Carlsbad, California earlier this year. Based in Santa Barbara, California, Lifestyle Design is a world-class design agency responsible for the design of many of Serengeti’s all-time bestsellers such as Geary, Boron, Spello and Tellaro.
“Serengeti is a design-driven, product-led brand and this partnership reinforces our commitment to innovation, quality and style,” said Joe Freitag, President of Bollé Brands North America. Lifestyle Design has a long history with the brand and we are confident they will help bring the brand into a new era with American soul and heritage,” said.
Lifestyle Design will draw on its California roots while integrating Serengeti’s proprietary 3-in-1 lens technology to create new styles that reflect the brand’s North American heritage.
“We are very excited about our partnership with Serengeti. We will continue to revolutionize the premium eyewear space by combining innovative design with Serengetti’s renowned lens quality,” said Marc Tappeiner, CEO and founder of Lifestyle Design.
Other notable brands under Lifestyle Design’s portfolio include Patagonia, Bushnell and Hp.
About Serengeti
Serengeti is an iconic eyewear brand with a rich 45-year history of pioneering lens technology, craftsmanship and design. Known for its premium quality and timeless style, Serengeti upholds its commitment to excellence, innovation and the spirit of “American Soul”.
To learn more about Serengeti, visit https://www.serengeti-eyewear.com.
About Lifestyle Design
LSD, based in Santa Barbara, is a mid-sized team of fashion-forward designers that helps clients develop brands and products that resonate with their target customers emotionally and culturally, with the ultimate goal of increasing brand perception and boosting sales.
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Post time: May-15-2024