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The Vysen Brand Disrupts Market Ideals and Concepts

DC Optical News The Vysen Brand Disrupts Market Ideals and Concepts (10)

Vysen brand

The word VYSEN comes from ancient English, meaning “unique” or “different”. Beyond virtue, it highlights a character trait that promotes collective and individual greatness.

DC Optical News The Vysen Brand Disrupts Market Ideals and Concepts (11)

In every one of our products, we put our passion spectrum into sunglasses: love and energy. Our collection features meticulous craftsmanship details, taking a total of 42 different steps to bring Vysen to life. In order to develop precision handcrafted frames with deep gradations, our factory in Italy uses only the highest quality materials in the field of optics. Our commitment to craftsmanship delivers unparalleled quality and timeless style, transforming eyewear from mere functionality to coveted works of art.

DC Optical News The Vysen Brand Disrupts Market Ideals and Concepts (1)

If any of you remember, someone mentioned how big the Wesson family has grown. We have exploded the eyewear industry and this milestone will change the future of the company. There was so much demand for New Territories around the world that, of course, we started thinking about expansion from day one. At this time, we decided it would be best to put down roots in a city that seems to connect the world together: Madrid.

DC Optical News The Vysen Brand Disrupts Market Ideals and Concepts (2)

It finally became a reality! It’s done and there’s no going back. We speak out about how much we stand for bravery and boldness, so we decide to “talk the talk and walk the walk.” Having started the Vysen project in Miami and now officially opening a physical store in one of the largest cities in Europe is undoubtedly something to be proud of. While our entire team has been delivering stunning designs with meticulous craftsmanship for many years, it’s important to recognize how much of this exponential growth is due to individuals from different cultures around the world who have adapted Our vision is to join a fashion revolution that subverts convention.

Madrid will now be home to a physical Vysen store, where customers from the region and nearby areas can now visit us and try on our luxury sunglasses before buying online. We’re also proud of the atmosphere and aesthetic of the store, we always think big and pay great attention to style and modern design.

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the jaxs-j3

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Handmade in Italy: Dare to be unique. The Jaxs model has just arrived in the eyewear industry and is subverting all ideals and concepts in the market. Jax features a diamond dimensional design in multiple color combinations, giving you the perfect bold touch and look. Show off your personality by updating your sunglasses wardrobe with our statement sunglasses.

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the nikky-nk6

You and Wesson have been together long enough and we know that you know that pushing the envelope is what we are all about. We welcome you to our family with one of our boldest sunglasses designs yet, Nikky. These luxury sunglasses are handcrafted in Italy and available in 6 colors. Nikky represents the literal concept of thinking outside the box. We went all out with this brave new design because we admire those who aren’t afraid to be different. These sunglasses frames take the extreme to the next level with their round/hexagonal design. Read below for more craftsmanship details: Stainless Steel Frame

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Our commitment to craftsmanship delivers unparalleled quality and timeless style, transforming frames from more functional to coveted works of art.

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In each of our pieces, we infuse the spectrum of our passion into sunglasses. Energy and innovation. Meticulous craftsmanship details are applied to our collections to develop an exquisitely crafted frame with depth, and our factory in Italy uses only the highest quality materials in the optical industry, such as stainless steel and Carl Zeiss lenses.

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It’s a first, but like anything we do, we want to make sure we do it right in Madrid in order to expand further. We want to be closer to everyone who values ​​our handcrafted luxury Italian sunglasses.

 

If you want to know more about glasses fashion trends and industry consultation, please visit our website and contact us anytime


Post time: Apr-26-2024