Is it a coincidence that the double O in WOOW looks like the five rings of the Paris Olympics? Of course not! At least, that’s what the designers of the French brand thought, and they proudly display this joyous, festive and Olympic spirit through a new range of glasses and sunglasses, paying tribute to the strength, nobility and creativity of the Olympic Games that the city of Paris will host in 2024.
SUPER SWIMM
SUPER SWIM
Delightfully retro and seemingly straight out of the water, SUPER SWIMM combines stepped wave-like milling with the aesthetics of a synchronized swimmer’s nose clip. The glasses will make waves and help you strike a pose on the podium!
SUPER OLYMP’
SUPER OLYMP’
Bold and proud, these diamond-faceted glasses are true flagships of the Olympic Games: like a firework display or an Olympic medal-style sculpture, they exude an attitude as sporty as the Olympians, allowing you to shine and move forward… so every day is a win!
JUMP HIGHER
JUMP HIGHER
Take it to the next level and leave your fears behind with JUMP HIGHER. The aesthetic of these naughty optics is characterized by dotted lines that echo the hurdles bar. The play of fullness and emptiness, as well as its cut, makes it a very dynamic concept: a bar hangs from the top of the design, reminding you that there is no obstacle you cannot overcome!
GO FURTHER
GO FURTHER
Forget everything. The start and finish line. Your perception of your own abilities. With GO FURTHER and its sophisticated collection, limits are just concepts waiting to be pushed. With colorful bracketed frames, these optics – seemingly open up possibilities, inviting you to explore everything!
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands that have been sold worldwide by premium opticians for over 50 years. Design excellence defines Design Eyewear Group’s dynamic portfolio of brands that are inspired by art, innovation, and trends while offering exceptional value. The company is headquartered in Aarhus, Denmark, with local offices in Paris, San Francisco, Bilbao, and London.
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Post time: Aug-05-2024